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LightUp is creating quite a stir in the SketchUp community and for good reason. The plugin allows realtime lighting inside of SketchUp which by the looks of it dramatically improves the look of models.
The two YouTube movies below provide a preview:
The difference in quality is notable and this is one to [...]

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Do you have style? Are you a SketchUp Pro enthusiast? Then you’ll want to check out our 2008 SketchUp Sketchy-Edge Style Building Competition. This is a great chance to test out the new Style Builder and try your hand at a modern take on old-fashioned sketching — and maybe win some fun prizes. [...]

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Building Energy Analysis Tool for Sketchup
Green Energy and a buildings carbon footprint is currently a hot topic with developers tapping into the market of customers wanting to live in an energy efficient home. Indeed, energy certification is now required by law in the UK under the European Performance of Buildings Directive.
With [...]

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Craig D’Andrea, SketchUp Quality Assurance Tester and poster over at the Official SketchUp Blog has noted some amazing work by Andrija Posarić a SketchUp user from Zagreb.
In short Andrija had 3 days to go from a blueprint of a building to a 3d model which in turn was to be printed on 30 [...]

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